When you know that you social media project should work, you must utilize it the best way you can like what Raven Head Publishing is doing in their social media action plan. There are some vital and crucial considerations you must think about when you do you social media activities. Here are some of them:
1. Know your target audience and their social media activities. You can identify this when you know what your actual goals are and what your business objectives are.
2. You should check out who your 3 biggest competitors are in the industry. Who are your 3 nearest rivals? If you think you do not have any direct competitor, you may check out some businesses that are in line with what you are doing. Or those businesses that somewhat offers the same or parallel to what you are offering. When you have identified them, you can check out their strategies and what makes them click on the online world. You can copy the strategies if you think it will work for your company as well.
3. Check out how creative foster a social experience. Is your campaign designed to build your brand, build ‘you’, entertain, challenge your followers, create awareness, share responses, learn things, and more? Do you need to spawn content? Do you want to create a solid group of followers for your page or brand? When you are able to answer all these, you can have a strong foundation for your social media project.
4. Know what is worthy sharing about your business. Is your business supporting a certain cause or charity? Is it endorsing a celebrity, a new and interesting product, or a star employee? These things can add to the excitement of your social media project.
Raven Head Publishing have more valuable social media tips that can surely help you in your social media campaigns.